LG Pro:Centric Direct,
On-premise Software for Hotel TV
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LG Pro:Centric Direct is a powerful content management solution specifically tailored for the hospitality industries. Its flexible and scalable design allows businesses to easily manage and oversee their TV networks from a centralized location, providing guests and customers with a personalized, interactive, and immersive viewing experience. Using LG Pro:Centric Direct, hotels, resorts, and other businesses can customize and brand their TVs with their own logos, graphics, and messages, as well as offer guests access to a variety of interactive services such as room service, weather updates, and information about the hotel.
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Enhancing the Hospitality Experience
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SI companies can remotely monitor equipment operation status to minimize the need for direct guest room visits. Device management, such as firmware updates, can also be done with ease. -
Hotels can obtain valuable data related to customer usage, providing insights for efficient operations. Additionally, easy content creation and customized advertising can lead to increased sales. -
Customers can receive customized services and easily access hotel-related information and events, making their stay more comfortable and convenient.
Content Management
LG Pro:Centric Direct offers a comprehensive content management solution for the hospitality industry that allows businesses to efficiently operate various contents played through the hotel TV.
By using LG Pro:Centric Direct, businesses can easily create and distribute personalized content, such as event information, floor facilities, and hotel guides, through the welcome page and other informative channels.
Editor
With LG Pro:Centric Direct’s editor, businesses can easily create informative content to customers through their commercial TV. This includes welcome pages, event information, and facility guides. The editor allows for customization of font, images, text, and links, and businesses can design templates that express their identity and uniqueness.
Free Design Template
LG Pro:Centric Direct provides 3 different free design templates to businesses that they can modify to create their own content. This can save businesses the stress and time of creating new content from scratch.
Advertisement Tools
Allows businesses to add advertising tools, such as AD Banners, Tickers, and QR Codes, to desired locations on the TV. These advertising messages can be created as images or text, and businesses can schedule them to be displayed at the most effective times.
TV Channel Management
Enables businesses, such as hotels, to set default TV channels based on the class of the accommodation or designated group. The system allows for saving and backing up of channel information on the server, which can be loaded and set later as needed.
Efficient Group and Remote Management
Efficiently manage your hotel rooms and provide customized services to enhance guest satisfaction with our group and remote management functions. LG Pro:Centric Direct helps hoteliers to group rooms and manage them differently based on guest rating or purpose of visit. Through the IP network, hotel managers can send customized messages and notices to selected groups, provide firmware updates, set the splash image, and turn the TV on/off in all rooms. This enhances management efficiency and guest satisfaction by providing useful information to guests and saving time for hotel staff.
Group Management
LG Pro:Centric Direct makes it easy for hotel managers to group rooms and manage them based on the guest’s rating or purpose of visit. This enables them to provide services such as advertising, TV channels, and messages that are optimized for each group, thus providing more value to customers with differentiated content.
Targeted message & Notification
With group management, hotels can easily deliver personalized messages to selected guests, as well as advertise through subtitles or banners. In addition, tickers can be displayed at specified intervals on all or selected guest rooms.
Monitoring
LG Pro:Centric Direct dashboard provides a comprehensive view of the hotel TV system, displaying important information such as room numbers, TV serial numbers, IP addresses, and firmware versions. With this information, hotel managers can easily monitor room occupancy and channel usage to provide the best possible guest experience.
Remote Management
Firmware updates, splash image and TV settings can be set remotely without visiting the room, improving efficiency and saving time.
Auto Room Mapping
It automatically registers the setup environment required for TV to communicate with server and utilize the interactive service during the first installation, saving you time and effort in manual inputting of room serial numbers.
Enhanced User Experience
Numerous hotels are taking proactive measures to enhance the convenience of their guests during their stay. These considerations extend to the guest rooms, and various factors are taken into account to enhance the customer experience. In this regard, LG Pro:Centric Direct enables guests to enjoy an enriched user experience through the in-room TV. Let's explore how LG Pro:Centric Direct enhances customer satisfaction and delivers improved in-room entertainment.
OTT* Service
With LG Pro:Centric Direct, hotels can provide guests with the preferred OTT service, such as ‘Netflix’ or ‘YouTube’. Guests must log in with their own account, and they will be automatically logged out upon checkout.
* OTT service : Over-the-top media service
** To provide seamless access to the OTT service, it is necessary to check for compatible TV models and PMS (Property Management System) availability. In addition, please note that there may be countries where the OTT service is not provided, so please contact the local sales office for more details.
** To provide seamless access to the OTT service, it is necessary to check for compatible TV models and PMS (Property Management System) availability. In addition, please note that there may be countries where the OTT service is not provided, so please contact the local sales office for more details.
QR Code
QR codes can be used to create various usage scenarios. Business owners can lead users to a specific webpage or connect to a Wi-Fi network. QR codes also allow guests to access more detailed information on their smartphones, thus improving customer convenience.
Additional Services Integration
Guests can conveniently access a wide range of information through the TV. Through the travel service, guests can explore and purchase registered tour products. Additionally, the TV can be linked with external services to provide weather updates and flight information.
* Please note that certain additional services may incur extra charges when utilized.
1-click Service
1-Click service improves guest comfort and management efficiency. With a simple click on the screen’s service button using a remote control, guests can conveniently request a variety of services, such as room service, room cleaning, and laundry service.
Personal Entertainment Hub
Guests can now enjoy a more relaxed and enjoyable stay with our specialized entertainment features. With LG Pro:Centric Direct, guests can seamlessly stream their personal entertainment on in-room TVs, providing an easy and flawless entertainment journey. Additionally, personal information security is guaranteed, as guests are automatically logged out upon checkout, providing peace of mind during their stay
Airplay
LG Pro:Centric Direct offers AirPlay* compatibility, allowing iPhone and iPad users to effortlessly access content in their rooms in a simple and secure manner. This new feature provides seamless connectivity and personalized entertainment options for every guest.
* Support is available for iOS versions 17.3 and higher.
Google Cast
With Google Cast™, hotel guests can seamlessly connect their devices to the TV by scanning a QR code, providing instant access to their preferred online video apps without any additional steps.
*Google Play, YouTube, and Google Cast are trademarks of Google LLC.
** Support is available for Android versions 14 and higher.
** Support is available for Android versions 14 and higher.
Local Property Management System
Credential clearing is a convenient feature that provides guests are automatically logged out from OTT services upon checkout. To offer this service, integration with a PMS that manages hospitality solutions and stay period is essential. However, hotels can effortlessly provide the same service using LG Pro:Centric Direct’s standalone local PMS feature
Data Viewer
LG Pro:Centric Direct provides an intuitive dashboard that allows hoteliers to access useful information, helping them to run their operations more efficiently and make better decisions based on guest preferences.
Through the dashboard, hotel can learn about customer behavior, such as, how long do guests stay or what channels do they prefer, and this data can be accumulated for up to 3 years. Hotel can analyze the accumulated data on their own to understand customer behavior and preferences, allowing hoteliers to make suitable suggestions or rearrange channels to suit guest preferences.
Through the dashboard, hotel can learn about customer behavior, such as, how long do guests stay or what channels do they prefer, and this data can be accumulated for up to 3 years. Hotel can analyze the accumulated data on their own to understand customer behavior and preferences, allowing hoteliers to make suitable suggestions or rearrange channels to suit guest preferences.
Usage Scenario
Hotel Room
The most commonly used place is Hotel. By utilizing solutions from local or global hotel chains, you can create and manage content that effectively represents the hotel’s identity.
Resort Room
If there are several buildings within a resort, you can create different contents for each building to provide necessary information to customers and efficiently manage numerous TVs in rooms.
Cruise Ship Cabin
In the case of cruises, various events are held every day, so you must be able to effectively advertise to the people on board. You can induce high participation of passengers through customized promotion for each cabin.
Hospital Room
From general hospital rooms to VIP rooms, you can manage the TV in the hospital room by grouping it through the solution, and you can easily distribute announcements through the TV.
People Also Ask
Key questions about our software solutions.
Q. What is LG Pro:Centric Direct and which environments is it suitable for?
A : LG Pro:Centric Direct is an on-premise hotel TV content management software solution operated through a dedicated in-house server. It enables centralized control of in-room TV content and services delivered to LG Hotel TVs within a property.
This solution operates on a locally installed Pro:Centric server, allowing properties to manage content within their own network infrastructure rather than through a cloud-based platform.
It is designed for hospitality and healthcare environments — including hotels, resorts, hospitals, and cruise ships — where an on-premise system architecture is preferred and internal network-based operation is required.
This solution operates on a locally installed Pro:Centric server, allowing properties to manage content within their own network infrastructure rather than through a cloud-based platform.
It is designed for hospitality and healthcare environments — including hotels, resorts, hospitals, and cruise ships — where an on-premise system architecture is preferred and internal network-based operation is required.
Q. How does LG Pro:Centric Direct work?
A : The system operates through a centrally installed server that distributes customized content directly to in-room TVs over the property’s IP or RF network.
As a hotel TV management software, it allows operators to:
- Create and deploy welcome messages, hotel information, and promotional content
- Deliver personalized guest greetings integrated with a Property Management System (PMS)
- Provide multilingual information, facility guides, and travel details
- Manage TV settings and services across rooms from a central control interface
By integrating with PMS, the solution enables personalized services such as displaying the guest’s name and stay details on the welcome screen. This makes it a reliable hospitality TV management solution for properties seeking tailored in-room communication.
As a hotel TV management software, it allows operators to:
- Create and deploy welcome messages, hotel information, and promotional content
- Deliver personalized guest greetings integrated with a Property Management System (PMS)
- Provide multilingual information, facility guides, and travel details
- Manage TV settings and services across rooms from a central control interface
By integrating with PMS, the solution enables personalized services such as displaying the guest’s name and stay details on the welcome screen. This makes it a reliable hospitality TV management solution for properties seeking tailored in-room communication.
Q. What are the key benefits of LG Pro:Centric Direct?
A : LG Pro:Centric Direct provides centralized content management and operational efficiency for hospitality environments. Properties can manage branding, guest communication, and in-room information across rooms within a property from a centralized control system. As an on-premise software solution, it offers stable performance within the property’s internal network while allowing customized UI design and service configuration. It also supports integration with external systems such as PMS, enabling properties to deliver personalized services based on their system configuration.
Q. Which TVs are compatible with LG Pro:Centric Direct?
A : LG Pro:Centric Direct is compatible with LG Hotel TV models that support the Pro:Centric software.
Compatibility may vary depending on the TV model, firmware version, country, and broadcast infrastructure (IP or RF environment). Certain features and integration capabilities can differ based on regional specifications and system configuration.
For accurate compatibility confirmation and the latest technical updates, please contact your local sales representative or visit the inquiry page below:
https://www.lg-informationdisplay.com/support/inquiry
For accurate compatibility confirmation and the latest technical updates, please contact your local sales representative or visit the inquiry page below:
https://www.lg-informationdisplay.com/support/inquiry
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